Creative Operations + AI Enablement


Executive Creative Producer

Creative producer. Systems builder. AI implementer.

I *love (*really really love) building infrastructure that empowers world-class teams to do ambitious work. I don't build systems to "contain" the work. Great work — cannot be contained. Constraints focus + incubate ideas.

With 10+ years leading creative operations at Lucid Motors, Slack, and Danee Co, I bring creative vision, operational discipline, and AI systems thinking. I've launched studios, built workflows that protect creativity, and managed $7M experiential productions to award-winning campaigns.

At Lucid, I built creative systems enabling 49% revenue growth. At Slack, I produced a customer education center — content and programming that brought real customer stories to life. Through Danee Co, I curate a network of top talent, collaborate with brands, tee-up strategy, + turn complex creative vision into reality. I work in Claude Cowork + Claude Design — building custom AI systems and automation flows that help creative teams and founders scale without adding headcount.

Between being an empathetic Pisces + being fluent in creative language — I bring humanity + clarity to everything I touch.

I’ve worked with brands like

Disciplines

Brand

Brand Positioning
Tone-of-Voice
Kit-of-Parts Toolkits (social, web, etc,)
Brand Naming
Brand Identity Development

Photo/Video

Video/Photo/CGI Production
Pre-Production
Line Production
Post Production
CGI Backplates
Motion Visualization / Animation

Digital

Digital Design
Website UX/UI
App UX/UI
Hardware UI/UX

Marketing

Content Strategy
Paid Advertising
Media + PR
Owned, Paid, Earned Media
User-Generated Content
Ambassador Programs

Experiential

Experiential Strategy + Design
User-Journey Design
Environmental Design
Architectural + Interior Design
Retail Merchandising

Operations

Team Structure
Team Hiring
Vendor Management
Workflow Optimization
Review Processes
SOP’s
RFP’s
Proposal Development