Creative Operations Leader


Executive Creative Producer

I *love (*really really love) building infrastructure that empowers world-class teams to do ambitious work. I don't build systems to “contain” the work.

Great work — cannot be contained. Constraints focus + incubate ideas.

With 10+ years leading creative operations at Lucid Motors, Slack, and Danee Co, I bring creative vision and operational discipline. I've launched studios, built workflows that protect creativity, and managed $7M experiential productions to award-winning campaigns.

At Lucid, I built systems enabling 49% revenue growth. At Slack, I led operations scaling across 10 global offices. Through Danee Co, I curate a network of top talent, collaborate with brands, tee-up strategy, + turn complec brand ideas into reality.

Between being an empathetic Pisces + being fluent in creative language — I bring humanity + clarity to everything I touch.

I’ve worked with brands like

Disciplines

Brand

Brand Positioning
Tone-of-Voice
Kit-of-Parts Toolkits (social, web, etc,)
Brand Naming
Brand Identity Development

Photo/Video

Video/Photo/CGI Production
Pre-Production
Line Production
Post Production
CGI Backplates
Motion Visualization / Animation

Digital

Digital Design
Website UX/UI
App UX/UI
Hardware UI/UX

Marketing

Content Strategy
Paid Advertising
Media + PR
Owned, Paid, Earned Media
User-Generated Content
Ambassador Programs

Experiential

Experiential Strategy + Design
User-Journey Design
Environmental Design
Architectural + Interior Design
Retail Merchandising

Operations

Team Structure
Team Hiring
Vendor Management
Workflow Optimization
Review Processes
SOP’s
RFP’s
Proposal Development